Back in 1987, during his visit in Paris, Tinker Hatfield, very respected designer at Nike, doesn’t see the same things as we do when he discover the breakthrough architecture of the brand new modern art museum of Paris, Beaubourg, signed Renzo Piano in the old Marais district. He doesn’t only see particolored full of giant tubes and other details evoking factories and power plants, he sees a sport shoes or more precisely details of it. His eyes focus on the transparent external stairs ; he thinks it would create magnificent air bags, as visible as the stairs, to embed the revolutionary cushioning technology that Nike and a Nasa engineer just invented. Nike Air 1 is born out of this revelation.
In the same spirit at DFLY, we are true passionate of design, giving it an artistic dimension. Our first collection isn’t inspired from architecture but from a unique and natural phenomenon, which is the trace left by the wind on sand and all the secrets embedded in the desert. Impossible to anticipate, desert wind, like Simoun in Sahara, creates its own lines on sand, in a totally random way, but always in a fluide and just beautiful way. Why not replicating this magic on a piece of jewel?
It is the act of Nature that our design Philippe Airaud has wonderfully translated in our very first jewelry line.