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For its first settlement outside of the showroom, La Samaritaine welcomes DFLY, what a joy! Let's meet as of today on the second floor, 'Createurs de Joaillerie' area

The mythical 'Grand Magasin' since over 150 years re-opened in June 2021 after serious construction work done by the LVMH group. Very French spirited, with diverse experiences, La Samaritaine is the new parisian destination with an inclusive offering from streetwear to high end brands in jewelry, fashion, beauty, gastronomy...

Nested in the heart of the 1st arrondissement, it is on the second floor of the Art Nouveau building that DFLY is installed in the middle of the Créateur de Joaillerie area.

DFLY presents a jewel selection which sleek and confortable design is made by Philippe Airaud. Manufacturing is completely french highlighting the jewelry savoir-faire, and strives for a more responsible industry through the use of lab grown diamond and recycled gold in every piece.

Trying an iconic jewel such as the Oddity ring, the heart necklace or more recently the Cobra ring, it is experiencing comfort as well as feeling a certain emotion.

A specially trained team on the specifics of Maison DFLY welcomes you to discover this gorgeous setting, an exclusivity for this collection. Enjoy the icons of the Maison as well as the Heart necklace. On the second floor, Art Nouveau building, opened 7/7 from 10:00 am to 8:00 pm